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The new age approach to investment risk


Staying on the forefront of investing innovation is more important now than ever before. A fast-changing stock market is constantly evolving with technology, as well as with a shifting economy and shifting market conditions. I believe that as the markets change, investors’ approach to security selection should change as well.

This is why we have developed an approach to investing that looks at risk and security analysis very differently. Rather than relying only on the most easily digestible and quantifiable facts, we dig deeply to measure investment risk and select stocks in a unique way.

A Probability-Based Approach to Investment

New Age Alpha’s h-factor investment methodology asks a simple question of all stocks: What is the probability management can deliver the earnings to support the stock price? For instance, what is the probability Amazon’s management can deliver the very high growth expectations the market currently has for it? The answer to this question, though, reveals much. I believe that, when a stock price gets pushed beyond management’s ability to deliver, frequently human biases are at work. The stock pickers and fund managers that buy and sell stocks often give in to their optimism or wishful thinking. This results in a risk for which investors are not paid for taking: The h-factor.

Suppose the CEO of an under-performing company is suddenly and unexpectedly replaced by an all-star CEO. This is clearly good news for the company, but the extent to which this news should boost the stock price is unclear. Is the stock now worth 5% more? 10%? 50%?  If investors as a group are overconfident or overly optimistic about the impact this news will have on the stock, the stock price will be bid up too high. This creates a new risk of investing in this stock. When such information is industry-wide this also creates a risk to asset allocation.

Sometimes, when new information is introduced to the stock market, it is quickly and appropriately incorporated into stock prices. This happens often for clear-cut information like an earnings release or an update on sales that has an obvious impact on the value of the company. 

At other times, the information introduced is vague or ambiguous and investors have a difficult time determining how the information will affect the value of the company. I believe this is when The h-factor affects stock prices and when investors’ perceived risk level is inaccurate.   

The Investment Risk Caused by Human Biases

By focusing on a type of risk in stock investing that the market is either unaware of or ignores, we can reshape the portfolio analysis and security selection process.

The market will continue to evolve, and this requires us to be particularly vigilant. At New Age Alpha, we are constantly researching how investors behave, what affects their risk tolerance and what new approaches to investing are necessary given these behaviors. We draw from our own internal research as well as that provided by researchers in academia.

I believe this gives us an advantage over investors who rely only on traditional measures of risk and valuation. More importantly, it allows us to stay abreast of all new innovations and trends in investing.

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Disclosures

This commentary is accurate as of its publication date (10/15/2019) and has not been updated since its original release.

This document is provided for informational purposes only and should not be construed as investment advice or an offer or solicitation to buy or sell securities. We discuss general market activity, industry or sector trends, or other broad-based economic or market conditions and this should not be construed as research, securities recommendations or investment advice. Investors are urged to consult with their financial advisors before buying or selling any securities. Any forecasts or predictions are subject to high levels of uncertainty that may affect actual performance. Accordingly, all such predictions should be viewed as merely representative of a broad range of possible outcomes.

No client or prospective client should assume that any information presented in this document serves as the receipt of, or a substitute for, personalized individual advice from New Age Alpha or any other investment professional. Any charts, graphs or tables used in this fact sheet are for illustrative purposes only and should not be construed as providing investment advice and should not be construed by a client or a prospective client as a solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice.

Human FactorTM "h-factor " scores measure the probability that, according to the Human Factor algorithm, a company will deliver the growth necessary to support its stock price and are not alone a recommendation about how to invest. The h-factor is a risk that comes from humans interpreting vague or ambiguous information in a systematically incorrect way. We believe that the h-factor causes stocks to be mispriced. We measure how the h-factor affects stock prices to identify which stocks are over or underpriced. We apply our methodology to over 4000 stocks and global indexes to identify a risk that impacts stock prices and is caused by human behavior. Investments not included in the h-factor tool may have characteristics similar or superior to those being analyzed. The accuracy of the h-factor is materially reliant on the integrity of the information utilized in the calculations, including any assumptions and or interpretations made by the user about the data. Data discrepancies, user assumptions, and data input by user can all contribute to differing outcomes. The underlying assumptions and processes presented herein are subject to change. Furthermore, any h-factor score referenced herein is a snapshot taken at a particular point in time and any analysis or information contained in such score is outdated and should not be relied upon as investment advice as such information may have materially changed since publication.


OWNERSHIP OF ANY COMPANIES MENTIONED

The discussion of any companies mentioned in this document is not an endorsement of any company or a recommendation to buy, sell or hold any security. The views stated herein are only current through the date stated and are subject to change at any time based on market or other conditions and New Age Alpha disclaims any responsibility to update such views. New Age Alpha may own positions in any company mentioned. New Age Alpha typically holds securities in its portfolio only if it becomes part of the established universe of eligible securities that are part of each specific investment strategy (e.g. the S&P 500®). It is important to note that there can be no guarantee that the application of the h-factor to investment portfolios or certain stocks or securities can produce profitable results.

© Copyright 2025 New Age Alpha LLC

CC NAA10418

Julian
Kern
Co-Written by Julian Koski, Co-Founder and Chief Investment Officer and Andy Kern, Senior Portfolio Manager

© 2026 New Age Alpha LLC. All Rights Reserved.