We believe there is an imperfect understanding of where alpha comes from.
Rather than trying to pick winners, investors should avoid the losers.
A proven team with 20+ years of successful partnership building modern,
efficient, and dependable asset management firms.
Our portfolio solutions are designed to help you build your business and
grow your client relationships.
Our custom indexes seek to achieve a singular goal – enhance all existing
investment universes by removing the losers.
Use our H-Factor System to help avoid the losers inside your portfolio.
Partner with us to access our unique model solutions so you have more
time to focus on building your practice and create wealth for your
Our custom indexes seek to achieve a singular goal – enhance all existing investment
universes by removing the losers.
We believe there is an imperfect understanding of where alpha comes from. Rather than trying to pick winners, investors should avoid the losers.
A proven team with 20+ years of successful partnership building modern, efficient, and dependable asset management firms.
Our portfolio solutions are designed to help you build your business and grow your client relationships.
AVOIDERS – New Age Alpha’s ETF suite utilizing our proprietary H-Factor methodology.
Our custom indexes seek to achieve a singular goal – enhance all existing investment universes by removing the losers.
Use our H-Factor System to help avoid the losers inside your portfolio.
Partner with us to access our unique model solutions so you have more time to focus on building your practice and create wealth for your clients.
In Iceland, there is a sign near one of its famed hot springs that announces, “You are here at your own risk.” In big, bold letters it proceeds to list seven warnings about the dangers of the geysers and how badly one can get burnt. Finally, in a stroke of genius at the eighth bullet point, it states simply, “The nearest hospital is 62 km away.” Let’s think about the ruthless efficiency of that for a moment—it’s effectively stating, “Look, if you haven’t processed a word of these cautions, just know that you’re going to be in serious agony for a long time if you try to get cute.” Perhaps the stock market should come with a similar warning?
Words, by their very nature, carry connotations. With regard to the sign in Iceland, that final line hits people from the opposite angle of the first seven for a very specific reason. The authors knew that the opening list describing the risks of the geysers would resonate with most people. But, wisely, they also knew that a certain slice of the population would only see the list as a spoilsport, nagging harridan trying to ruin their fun. That was the connotation heard by their ears. Thus, the need for a different tack those people would actually appreciate. In the investment world, connotations also play a very important role. Words like ‘aggressive’ or ‘opportunistic’ take on unintended meanings, particularly when compared to traditional counterparts such as, ‘conservative’ or ‘stable value’. Blame it on Mountain Dew, Extreme Sports or on the general Hollywood-ification of people’s attitudes towards risk. For better or worse, swinging for the fences appears macho. In actuality, however, those investment terms are merely different names for number values and nothing more. Yet such attitudes lead to another, more insidious unintended consequence: a one-directional assessment of risk. The first seven warnings on that sign address the situation prior to any potential injury. That’s what a warning is, after all. But the eighth warning? That addresses the aftermath of any mishap. In effect, investors are only focusing on the upside—the potential for outperformance—without accounting for the potential for underperformance. This is human behavior bias at work and it causes investors to accept a risk they have no idea they’re taking. Perhaps they should simply avoid the losers?
If one were to imagine a true assessment of risk, a good example might be the signage at the top of a Black Diamond ski slope. Sure, the traditional sign should be warning enough. But what if they put a probability number to one’s chances of catastrophic injury? Suddenly this would force the intrepid skier to reprice their risk tolerance. As an example, (though well-scrutinized data is hard to achieve) anecdotal evidence points to a 0.3% chance of injury for most skiers. That number is almost certainly higher on the Black Diamond slopes, though. Upon hearing such a number, one’s risk of failure suddenly hits closer to home. Is a 1% chance of injury still worth a run? How about a 5% chance? Immediately, the cost-benefit is reversed and it’s more important to quantify the possibility of loss than potential enjoyment. Taking this one step further, the follow-up question seems obvious: How would this apply to the investment world? What are the odds of failure at the average investment house? The truth is: no one knows! That’s because outperformance vs. the benchmark is the standard measuring stick. The theoretical risk-free rate of return assumes some level of return in the positive sphere no matter what. But, as has been shown in the market over and over, what an investor thinks will happen…doesn’t necessarily happen. In effect, Wall Street only prices the upside, not the downside. No one is pricing the risk of failure. At New Age Alpha, we believe investors deserve to know both. Unlike other managers that rely on a manager’s stock picking and a leap of faith, we’ve developed the Human Factor and the H-Factor System. The Human Factor measures the probability a company will fail to deliver the growth implied by the stock price. This risk is caused by investors interpreting vague and ambiguous information and impounding it into a stock’s price in a systematically incorrect way. The lower the Human Factor, the more likely vague and ambiguous information has NOT been priced into the stock. The H-Factor System is a comprehensive portfolio tool that enables investors to apply our Human Factor metric to over 6,000 stocks, ETFs, global indexes, and their own portfolio. In practice, we believe the Human Factor and the H-Factor System allow investors to make much more informed choices regarding their portfolio construction. In this manner, we—and our investors—can manage risk like an actuary, not like a portfolio manager. Rather than attempting to pick winners, we simply aim to avoid the losers. It is an approach rarely seen on Wall Street…one that allows investors to weigh both the potential upside and the potential downside.
New Age Alpha is an asset manager that takes existing investment universes and makes them better…by providing ETFs, SMAs and tools that avoid the losers. We re-engineered active stock selection through a systematic and repeatable process that seeks to provide uncorrelated returns without additional risk. If you’d like to learn more and see these potential weightings for yourself, please choose a time to schedule a One-on-One session with one of our Portfolio Specialists. Take a different approach to investing—your portfolio will thank you.
New Age Alpha is ushering in a new age of asset management by applying an actuarial-based approach to investment portfolios. Utilizing these principles built by the insurance industry, we construct portfolio solutions, indexes, and tools that aim to identify and avoid a mispricing risk caused by investor behavior. Embedding well-established principles of probability theory in our investment methodology, we construct solutions that aim to avoid overpriced stocks in a portfolio—losers. We combine the alpha potential of active management with the advantages of rules-based investing to build differentiated equity, fixed income and ESG-themed portfolios that drive long-term outperformance.
New Age Alpha refers to the New Age Alpha separate but affiliated entities, generally, rather than to one particular entity. These entities are New Age Alpha LLC and New Age Alpha Advisors, LLC (“New Age Alpha Advisors”). Investment advice is offered through New Age Alpha Advisors, LLC a wholly-owned subsidiary of New Age Alpha LLC. New Age Alpha Advisors is an investment advisor registered with the U.S. Securities and Exchange Commission. New Age Alpha Advisors, located in the State of New York, only transacts business in those states in which it is properly registered or qualifies for an applicable exemption or exclusion from such state’s registration requirements. This material should not be construed as an offer to sell or the solicitation of an offer to buy any security. It is not possible to invest directly in an index. We are not soliciting any action based on this material. It is for general information purposes only. To the extent that it includes references to securities, these references do not constitute a recommendation to buy, sell or hold such security, the information may not be current, and it should not be read to suggest that it is an endorsement of New Age Alpha or its products or strategies. There is no intention for New Age Alpha to include any securities referenced herein, if any, in its portfolios unless they become part of the established universe of eligible securities that are part of each specific investment strategy. Past performance is not indicative of future results. Current and future results may be lower or higher than those shown. Therefore, no current or prospective client should assume that the future performance of any specific investment, investment strategy (including the investments and/or investment strategies recommended and/or purchased by New Age Alpha), or an Index, product, or a referenced strategy, either directly or indirectly, in this material, will be profitable or equal to corresponding indicated performance levels. Any charts, graphs or tables used in this document are for illustrative purposes only and should not be construed as providing investment advice. Information contained herein does not reflect the actual performance of New Age Alpha’s products or portfolios. All research and data is simulated, does not give effect to any fees or costs of trading and should not be considered indicative of the skill of New Age Alpha. The accuracy of the Human Factor is materially reliant on the integrity of the information utilized in the calculations, including any assumptions and or interpretations made by the user about the data. Data discrepancies, and user assumptions, can all contribute to differing outcomes. The underlying assumptions and processes presented herein are subject to change. New Age Alpha reserves the right, in its sole discretion, without any obligation and without any notice, to modify the information contained in this material, or to correct any errors or omissions in any portion of this material at any time. Information contained herein and used in the analysis provided by New Age Alpha has been obtained from sources believed to be reliable, but not guaranteed. It has been prepared solely for informational purposes on an “as is” basis and New Age Alpha does not make any warranty or representation regarding the information. Investors should be aware of the risks associated with data sources and quantitative processes used in our investment management process. Errors may exist in data acquired from third-party vendors. This overview is limited to providing general information about New Age Alpha and its investment advisory services. New Age Alpha’s specific advice is given only within the context of its contractual agreements with each client. Investment advice may only be rendered after the delivery of Form ADV Part 2 (an investment advisor’s disclosure document) and the execution of an investment agreement by the client and New Age Alpha. New Age Alpha’s Form ADV Part 2 and accompanying descriptions are available upon request.
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